Houzz is a Home+Furnishing+Tech company founded in Palo Alto, California in 2009, and one of the fastest growing companies in Silicon Valley now. Founded by Aron and Adi, the company realized that it was difficultly to expand into a larger business area with their original brand design. So they conducted various brand case studies with several designers, and I became involved in the project as a graphic designer.
The project was to design DM(Direct Mail) and website banners for their large sale events in Spring 2017. The goal of the project was to extend beyond the simple sale format to the actual event area and anticipate the possibility of expanding their brand in the market.