More Music, Life
Identity Design, Poster, Print Design, Branding

A public library located in Alameda, California hosts live concerts every year, and in 2016 they have prepared the 8th concert. However, their designs and systems did not show the culture value of this concert. The postcard-like advertising they used did not seem appealing to people at all, and they did not seem to have the willpower to inform this concert. The goal of this project was to recreate the design systems of their concert intuitively, based on visual literacy, for better design results. In this process, I created an overall design system such as their graphics system, typography system, image utilization plan, and also created more diverse deliverables such as a booklet, poster series, and website.

See this book on