First Taste Fest
@Postmates + Infatuation 

Art Direction
Design Guidance

Created the logo and style guideline for event called “First Taste Fest” by The Infatuation x Postmates.

This LA-based event was a food beta test that provides food made with new recipes in advance.

Since many kinds of food will be presented in multiple event areas, I considered a logo and frame that can accommodate more contents variably, so the spoon-shaped frame was produced to have a certain tone and manner in very different environments.

In addition to the design guide, designed and provided a full set such as posters, banners, and event swags.